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₹10Cr+

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Startups & Enterprises

E-commerce development company in India for D2C, B2B, and marketplace builds

Xenotix Labs is an e-commerce development company in India that ships custom shopping platforms — not Shopify themes, not WooCommerce templates. Our e-commerce work covers D2C brands (Nursery Wallah, Bhaw Bhaw, Swaadm), niche category leaders (Axmile bike parts with dynamic per-bike-model UI, Bhaw Bhaw pet products), subscription commerce (Veda Milk, Prepe), and B2B / marketplace platforms (Eazybizzy, My Shaadi Store).

The reason founders pick custom over Shopify is simple: when your business model has a non-standard shape (subscription, multi-vendor, hyper-local delivery, custom-box configurator, geo-priced catalog, regulated category), template platforms force you to bend your model to their constraints. Our custom Next.js + Node.js + PostgreSQL stack means your storefront, checkout, catalog, and admin reflect your business — not the other way around.

For D2C founders evaluating an e-commerce development agency: ask the team to show you their checkout flow on production. We will. Nursery Wallah ships a regional delivery model. Veda Milk ships recurring subscriptions with cold-chain delivery. Axmile ships a per-bike-model catalog where the entire homepage adapts. Each is a custom architectural decision. Each survived launch.

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Written by Xenotix Labs Engineering

Founding Engineering Team

A small, opinionated engineering team that has shipped 33+ production startup products across D2C, fintech, edtech, sports, healthcare, and legal-tech.

Our Expertise

E-commerce Development Solutions We Offer

Comprehensive solutions tailored to your business needs

Custom E-commerce

Fully custom online stores tailored to your unique business requirements.

Shopify Development

Custom Shopify themes, apps, and integrations for growing businesses.

Marketplace Development

Multi-vendor marketplaces with seller dashboards and commission management.

Headless Commerce

Flexible headless solutions with custom frontends and commerce backends.

Payment Integration

Secure payment gateways including Razorpay, Stripe, PayU, and more.

Inventory Management

Advanced inventory, order management, and fulfillment systems.

Sub-services

What we ship inside e-commerce development

Real engagements, real case studies — not a feature list. Each sub-service is one we have shipped to production.

D2C Storefront Development

Custom Next.js storefronts for D2C brands — fast, SEO-friendly, full control over checkout and catalog.

Use cases: Premium D2C, niche categories, brands escaping Shopify constraints

Shipped on: Nursery Wallah, Bhaw Bhaw, Axmile

Subscription Commerce

Recurring billing, subscription scheduling, pause/skip flows, vendor-managed cycles.

Use cases: Dairy, snack boxes, curated gift boxes, replenishable products

Shipped on: Veda Milk, Prepe, Swaadm

Multi-Vendor Marketplace

Vendor onboarding portal, payouts, listings, reviews, search, recommendations.

Use cases: Niche marketplaces, B2B platforms, services marketplaces

Shipped on: Nursery Wallah (nursery vendor side), My Shaadi Store, Eazybizzy

B2B E-commerce

Tiered pricing, quote requests, bulk ordering, account-based catalogs, B2B-specific workflows.

Use cases: Wholesale, distributor portals, supply-chain commerce

Shipped on: Multiple B2B engagements with custom pricing engines

Custom Box / Configurator

Build-your-own product configurators with dynamic pricing, real-time SKU validation.

Use cases: Personalized gifting, custom-snack boxes, configurable hardware

Shipped on: Swaadm custom snack box engine

Hyper-Local / Geo-Priced Catalog

Catalog that adapts to user location — pricing, availability, delivery windows by pincode.

Use cases: Quick commerce, hyperlocal grocery, regional D2C

Shipped on: Veda Milk regional delivery model

Dynamic UI / Personalized Catalog

Homepage and catalog UI that adapts per user — user-selected vehicle model, persona, or subscription tier.

Use cases: Auto parts, beauty (skin-type), pet (species/breed)

Shipped on: Axmile per-bike-model dynamic UI engine

Admin Panel & Vendor Dashboards

Custom Next.js admin panels with dynamic UI config, bulk operations, analytics.

Use cases: Multi-vendor ops, brand operators, marketplace admins

Shipped on: Axmile admin with dynamic homepage config, Nursery Wallah vendor ops

Tech stack reasoning

Why we ship e-commerce on Next.js + Node.js + PostgreSQL + RabbitMQ

For D2C and marketplace e-commerce, our stack is Next.js storefront (SSR + ISR for catalog pages), Node.js + PostgreSQL backend, RabbitMQ for order/notification flows, S3 + CloudFront for images, Stripe / Razorpay / PhonePe for payments. This stack lets us hit Lighthouse 90+ on category pages (which is critical for SEO-driven D2C) while supporting custom checkout flows that template platforms cannot.

PostgreSQL is non-negotiable for e-commerce. Inventory, orders, payments, refunds — these are transactional, relational, and must survive concurrent writes under traffic. We have seen Mongo-backed e-commerce stacks fail to maintain inventory consistency under flash-sale traffic. Postgres with proper transaction boundaries does not.

RabbitMQ handles the post-checkout side: send-order-email, notify-vendor, update-inventory, schedule-fulfillment, generate-invoice. Each is an independent job. If the email service is down, the order still goes through; the email retries. Our Veda Milk subscription engine runs on this pattern — at 10 PM IST nightly, RabbitMQ generates next-day orders for every active subscription.

Pricing & timeline

How much does e-commerce development services cost?

Published tiers, not opaque quotes. Every range below is one we have shipped engagements at.

D2C Storefront

₹6,00,000 – ₹12,00,000

$7,500 – $15,000

Timeline6-10 weeks
Team1 frontend, 1 backend, 1 designer
ScopeSingle-vendor custom Next.js storefront, 50-500 SKUs, 1 payment gateway, basic admin
Best forD2C brands escaping Shopify, niche e-commerce

Subscription Commerce

₹12,00,000 – ₹25,00,000

$15,000 – $30,000

Timeline10-16 weeks
Team2 frontend, 1 backend, 1 designer, 0.5 PM
ScopeD2C storefront + recurring billing + subscription management + vendor ops
Best forDairy, snack box, replenishable D2C, curated boxes

Multi-Vendor Marketplace

₹20,00,000 – ₹50,00,000

$25,000 – $60,000

Timeline4-7 months
Team2 frontend, 2 backend, 1 designer, 1 PM
ScopeVendor onboarding + multi-vendor catalog + payouts + reviews + search + recommendations
Best forNiche marketplaces, services marketplaces, B2B platforms

Custom E-commerce Platform

₹25,00,000 – ₹70,00,000+

$30,000 – $85,000+

Timeline5-9 months
TeamFull pod 5-7
ScopeB2B / hyperlocal / configurator-driven / regulated-category — fully custom architecture
Best forNon-standard business models, regulated categories, white-label e-commerce

Pricing varies with scope, integrations, and compliance needs. Every engagement starts with a fixed-scope written estimate after a 2-week paid discovery — never an open hourly meter.

Real case studies

Production case studies — not deck pages

Each e-commerce development engagement below is live, in production, and serving real users today.

Veda Milk — D2C dairy subscription commerce

Problem

Daily milk subscription with route-optimized delivery, recurring billing, customer pause/skip, delivery-boy operations app.

Stack

Flutter, Next.js admin, Node.js, PostgreSQL, RabbitMQ for nightly subscription generation

Outcome

Live D2C dairy platform handling daily subscription orders.

Read case study

Axmile — bike parts e-commerce with dynamic UI

Problem

Build a bike-parts e-commerce platform where homepage UI adapts per bike model (Blinkit-inspired dynamic catalog).

Stack

Flutter, Next.js, Node.js, PostgreSQL, dynamic UI config engine

Outcome

Per-bike-model catalog with admin-controlled dynamic homepage.

Read case study

Nursery Wallah — multi-vendor plant marketplace

Problem

Connect local nurseries to plant lovers with multi-vendor onboarding, regional delivery, and category-curated discovery.

Stack

Flutter, Next.js, Node.js, PostgreSQL, RabbitMQ

Outcome

Live B2C/B2B plant marketplace.

Read case study

Portfolio

Our Ecommerce Development Projects

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Explore Our Portfolio

50+

Projects Delivered

10M+

Users Reached

4.9★

Client Rating

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Why founders pick Xenotix

Why Xenotix Labs for e-commerce development

Custom over template

When your business model is non-standard (subscription, multi-vendor, hyperlocal, configurator), Shopify or WooCommerce force compromises. We do not.

Production e-commerce, not prototypes

6+ live e-commerce platforms across D2C, B2B, marketplace, subscription. Each serves real customer traffic.

Postgres for transactional integrity

Inventory, orders, payments — relational, ACID, no flash-sale chaos.

Lighthouse 90+ category pages

SEO-friendly catalog architecture, SSR + ISR, optimized images. Critical for D2C SEO performance.

India payment stack mastery

Razorpay, PhonePe, Cashfree, Stripe — all integrated and battle-tested across our shipped platforms.

How We Work

Our Ecommerce Development Process

Our proven methodology ensures successful project delivery

1

Discovery

Understand your products, customers, and goals

2

Planning

Define features and select technology stack

3

Design

Create conversion-focused store design

4

Development

Build store with all integrations

5

Testing

Test checkout, payments, and performance

6

Launch

Go live with ongoing support

Have a project in mind?

Let's discuss how we can help you achieve your goals.

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Common Questions

Frequently Asked Questions

Everything you need to know about e-commerce development services

Should I build custom or use Shopify / WooCommerce?

Use Shopify when your business model fits its template (single-vendor, single-currency, simple subscription, standard payments). Build custom when it does not — multi-vendor, hyperlocal, custom configurator, regulated, or non-standard subscription. We have built both kinds; we will tell you which fits.

How much does custom e-commerce development cost in India?

D2C storefront: ₹6-12 lakh. Subscription commerce: ₹12-25 lakh. Multi-vendor marketplace: ₹20-50 lakh. Custom platform: ₹25-70 lakh+. Tier breakdown above.

How long does e-commerce development take?

D2C storefront: 6-10 weeks. Subscription: 10-16 weeks. Marketplace: 4-7 months. Custom platform: 5-9 months.

Can you migrate from Shopify / WooCommerce?

Yes — including catalog, customer base, order history, and SEO URL preservation. Migration projects include parallel-running before cutover.

Which payment gateways do you integrate?

Razorpay, PhonePe, Cashfree, PayU for India. Stripe, Adyen for global. UPI, cards, netbanking, wallets all standard.

Do you build mobile e-commerce apps?

Yes — Flutter or React Native, paired with the Next.js storefront. Same backend, shared catalog, unified checkout.

Can you handle subscription billing?

Yes — Veda Milk and Prepe both run on our subscription engine with recurring billing, pause/skip flows, and cycle automation via RabbitMQ.

Do you handle SEO for e-commerce?

Yes — Lighthouse 90+ category pages, structured product schema, sitemap automation, faceted-search SEO. SEO is structural in our e-commerce builds, not an add-on.

Still have questions?

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