50+ Apps Optimised for Play Store & App Store

App Store Optimization Agency in India

Get more organic downloads without increasing ad spend. Our ASO experts optimise your app’s listing, keywords, screenshots, and ratings to rank higher on Google Play and Apple App Store.

110+Products
4.7★Google
70+Flutter Apps
76+Reviews
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Team backed by NITians & IITians · Offices in Noida & Modinagar · Pvt Ltd Company

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“we personally review every enquiry” — Xenotix Sales Team

110+

Products Shipped

50+

Brands Served

10M+

Users Reached

4.7★

Google Rating

76+

Client Reviews

Ready to build something real?

Tell us what you're working on. We'll handle the legal, tech, and marketing — you focus on the vision.

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Team Backed by NITians & IITians

Our engineering team includes alumni from India's premier institutions — building production-grade apps with the rigor and depth these programs instill.

NIT Alumni

National Institute of Technology

IIT Alumni

Indian Institute of Technology

7+ Years

Building Production Apps

110+ Products

Shipped to App & Play Store

Inside our office — real team, real work

Xenotix Labs office entrance
Engineers coding together at Xenotix Labs
Open workspace at Xenotix Labs
Team design review session
Developers working on client projects
Team designing Cricket Winner app in Figma
Engineer at coding desk
Development team at work
🏢Registered Pvt Ltd Company
📍Office in Noida, Sector 62
🇮🇳Proudly Indian
4.7★ Google Rating

Every business needs

Three things to generate revenue.

Company Registration, Startup India DPIIT, Seed Funding documents

Legal

Company Registration

Startup India DPIIT · Pvt Ltd / LLP · Seed Funding

Alcedo edtech app
Health app
E-commerce flow
Wellness app
Next.jsKafka
PostgreSQLLoad Balancer
RabbitMQ

Tech

Apps handling millions of users.

Flutter · Next.js · Kafka · PostgreSQL · AWS

Marketing

UGC & Brand Campaigns

Creator Reels · Social Media · Paid Ads · Content

Our Services

What We Build

End-to-end development services tailored for your business

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Keyword Research & Strategy

Deep keyword analysis across Play Store and App Store to identify high-volume, low-competition terms your competitors are missing.

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Screenshot & Creative Optimisation

A/B tested app screenshots, feature graphics, and preview videos that convert browsers into installers.

Rating & Review Management

In-app review prompt strategy, negative review response frameworks, and sentiment monitoring to maintain 4.5+ ratings.

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Competitor Analysis

Track competitor keyword rankings, download estimates, and creative strategies to find gaps and opportunities.

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Localisation & Multi-Language ASO

Localised metadata for Hindi, Tamil, Telugu, and other Indian languages to capture regional organic downloads.

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Launch Day Strategy

Coordinated launch-day optimisation — keyword seeding, review boosting, and category targeting for maximum first-week visibility.

Our Expertise

We Build For Every Industry

From startups to enterprises, we craft digital solutions tailored to your sector.

EdTech

EdTech

Learning platforms & course apps

Healthcare

Healthcare

Fitness & wellness solutions

Supply Chain

Supply Chain

Logistics & inventory systems

Food & Delivery

Food & Delivery

Restaurant & delivery apps

Beauty & Wellness

Beauty & Wellness

E-commerce & booking platforms

Productivity

Productivity

Task & project management

Why Xenotix

Why Choose Xenotix Labs?

50+

Apps Optimised

3x

Avg. Download Lift

7 Days

First Report Delivered

NDA

Signed Before Discussion

Design Process in Figma

Designed in

Figma

How We Work

Our Process

01

Discovery & Strategy

We understand your business goals, target audience, and technical requirements to create a solid foundation.

02

Design & Prototyping

Our designers craft pixel-perfect interfaces in Figma, ensuring every interaction feels intuitive and premium.

03

Development & Testing

Clean, scalable code with rigorous testing to ensure your product performs flawlessly across all devices.

04

Launch & Support

We handle deployment, monitoring, and provide ongoing support to keep your product running smoothly.

Tech Stack

Technologies We Work With

Google Play ConsoleApp Store ConnectAppTweakSensor TowerMobile ActionSplitMetricsFirebase AnalyticsFigma
See Xenotix Labs in Action

Know Us Better. Watch Our Story.

From our portfolio to our process — hear it straight from the team in Hindi and English. Real people, real work, no fluff.

Hindi
English

The team behind the work

Xenotix Labs office entrance
Developers coding together
Our open workspace
Team design review

Want to see what we've built? Check out our work.

Explore Portfolio →
Real Data

How Much User Traffic We Are Handling Right Now?

On our clients' apps and sites — real numbers, real dashboards, zero fluff.

Google Search Console — 2M clicks, 108M impressions, 30% CTR
Cloudflare Analytics — 24.65M unique visitors in 30 days
Cloudflare HTTP Traffic — 437K requests, 113.91K visits/day
Global traffic from 154 countries — India, US, Singapore, China
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0M+

Total Clicks

Google Search Console · 3 months

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0M+

Total Impressions

Google Search Console · 3 months

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0.00M

Unique Visitors

Cloudflare Analytics · 30 days

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0.00K

Daily Visits

Cloudflare · 24 hours

0K+

Requests Served

Cloudflare · 24 hours

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0

Countries Reached

Global traffic distribution

Google Search Console verifiedCloudflare Analytics30% average CTR154 countries served99.9% uptime

Hear directly from clients

What Directors Say

About Our Team.

Video reviews, WhatsApp screenshots, and written testimonials — straight from founders who built with us.

Read Client Reviews
Xenotix Labs team — 121+ startups launched, client reviews

Common Questions

Frequently Asked Questions

What is App Store Optimization (ASO)?

ASO is the process of improving your app’s visibility in app stores (Google Play, Apple App Store) through keyword optimisation, creative assets, ratings management, and conversion rate improvements. Think of it as SEO for mobile apps.

How long does ASO take to show results?

You’ll typically see ranking improvements within 2-4 weeks of implementing keyword changes. Download growth is measurable within 30-60 days. We provide monthly reports tracking all KPIs.

Do you handle both Play Store and App Store?

Yes. Our ASO team optimises for both Google Play Store and Apple App Store. Each platform has different ranking algorithms, and we tailor strategies for each.

Can ASO reduce my paid acquisition costs?

Absolutely. By increasing organic downloads through ASO, you reduce dependency on paid campaigns. Our clients typically see a 30-40% reduction in cost-per-install (CPI) after ASO implementation.

Do you offer ASO as a standalone service?

Yes, ASO is available as a standalone monthly retainer. We also bundle it with app development projects at no additional cost for the first 3 months post-launch.

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Let's Build Something Exceptional Together

From concept to launch, we craft digital products that drive real business results.

50+

Projects Delivered

10M+

Users Reached

6K+

Active SaaS Users

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