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Frontend Team · UI & Interactions

Backend Team · APIs & Infrastructure

Design Team · UX & Visual Design

DevOps Team · CI/CD & Deployment

QA Team · Testing & Quality

this crew shipped OOHPoint in 22 weeks

OOHPoint

Q: What is OOHPoint?

OOHPoint is a QR-powered out-of-home advertising platform that lets brands create, track, and optimise physical ad campaigns with real-time digital analytics. It was built by Xenotix Labs.

Q: How does OOHPoint's QR advertising SDK work?

Brands integrate the OOHPoint SDK into their mobile app. When a user scans a QR code on any physical placement, the SDK captures scan data (time, location, device) and routes the user to a personalised landing experience — all tracked in real time.

Q: Is OOHPoint available for brands outside India?

Yes. OOHPoint is designed for global QR advertising campaigns, with geo-fencing and multi-currency billing support for international brands.

Q: Can Xenotix Labs build a similar AdTech platform?

Absolutely. Xenotix Labs has deep expertise in SDK development, SaaS dashboards, and real-time analytics platforms. Contact us at xenotixlabs.com/contact-us.

India's First QR-Powered Out-of-Home Advertising SDK

By Xenotix Labs·For Client·June 2023·22 Weeks·3 Min Read·415 Words

AdTech & SaaS Web Platform + SDKWebAndroidiOS

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The Brief.

India's First QR-Powered Out-of-Home Advertising SDK

OOHPoint is a pioneering QR-code-powered out-of-home (OOH) advertising platform built by Xenotix Labs. It enables brands to attach dynamic QR codes to physical placements (billboards, posters, retail), track scan analytics in real time, and deliver personalised digital experiences to every user who engages. The SDK integrates into any existing mobile app in under a day.

CLIENT

Company

Client

Industry

AdTech & SaaS

Location

India

Website

oohpoint.com

Type

AdTech & SaaS, Web Platform + SDK

the build log →

Day 07

The Problem We Solved

Indian brands spending crores on OOH advertising (hoardings, bus shelters, mall ads) had zero insight into how many people engaged with their campaigns. There was no data-driven feedback loop between offline placements and digital outcomes.

Day 14

Our Engineering Solution

We built a full-stack SaaS platform with a dynamic QR engine (Node.js + PostgreSQL), a React-based analytics dashboard, and a lightweight mobile SDK. Each QR code is unique, campaign-linked, and geo-tagged. Real-time Kafka streams aggregate scan events into dashboards with sub-5-second latency.

Day 21

Key Features & Capabilities

Dynamic QR Code Engine

Generate campaign-linked QR codes that update destinations without reprinting. A/B test different landing pages from a single physical placement.

Real-Time Scan Analytics

Track scans by time, location, device type, and user demographics. See campaign ROI in a live dashboard.

White-Label SDK

Drop the OOHPoint SDK into any React Native or Flutter app in hours. Brands own the UX; OOHPoint powers the intelligence layer.

Geo-Fenced Campaigns

Trigger QR codes only within defined geographic zones. Perfect for hyper-local retail and event marketing.

Multi-Brand Campaign Manager

Manage unlimited brands, campaigns, and QR codes from a single SaaS dashboard. Role-based access for agencies.

Offline-to-Online Attribution

Bridge the gap between physical ads and digital conversions with end-to-end attribution reporting.

Day 28

Impact & Results

<1 day — SDK Integration Time
<1.2s — Dashboard Load Time
2023 — Launched
Web + Android/iOS SDK — Platforms

how it’s wired up.

The technologies we chose and how they fit together to build OOHPoint.

Next.jsReact Native (SDK)Node.jsPostgreSQLKafkaRedisAWS S3 + LambdaGoogle Maps APIStripe (billing)

the receipts.

build phases documented

technologies orchestrated

weeks from kickoff to launch

design artifacts produced

questions we hear a lot.

OOHPoint is a QR-powered out-of-home advertising platform that lets brands create, track, and optimise physical ad campaigns with real-time digital analytics. It was built by Xenotix Labs.

Brands integrate the OOHPoint SDK into their mobile app. When a user scans a QR code on any physical placement, the SDK captures scan data (time, location, device) and routes the user to a personalised landing experience — all tracked in real time.

Yes. OOHPoint is designed for global QR advertising campaigns, with geo-fencing and multi-currency billing support for international brands.

Absolutely. Xenotix Labs has deep expertise in SDK development, SaaS dashboards, and real-time analytics platforms. Contact us at xenotixlabs.com/contact-us.