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India's First QR-Powered Out-of-Home Advertising SDK
Developed by
Xenotix Labs
500K+
QR Codes Generated
5M+
Campaign Scans Tracked
94%
Average Attribution Accuracy
<1 day
SDK Integration Time
50+
Brands Onboarded
<1.2s
Dashboard Load Time
About the Project
OOHPoint is a pioneering QR-code-powered out-of-home (OOH) advertising platform built by Xenotix Labs. It enables brands to attach dynamic QR codes to physical placements (billboards, posters, retail), track scan analytics in real time, and deliver personalised digital experiences to every user who engages. The SDK integrates into any existing mobile app in under a day.
Features
Generate campaign-linked QR codes that update destinations without reprinting. A/B test different landing pages from a single physical placement.
Track scans by time, location, device type, and user demographics. See campaign ROI in a live dashboard.
Drop the OOHPoint SDK into any React Native or Flutter app in hours. Brands own the UX; OOHPoint powers the intelligence layer.
Trigger QR codes only within defined geographic zones. Perfect for hyper-local retail and event marketing.
Manage unlimited brands, campaigns, and QR codes from a single SaaS dashboard. Role-based access for agencies.
Bridge the gap between physical ads and digital conversions with end-to-end attribution reporting.
The Problem
Indian brands spending crores on OOH advertising (hoardings, bus shelters, mall ads) had zero insight into how many people engaged with their campaigns. There was no data-driven feedback loop between offline placements and digital outcomes.
Our Solution
We built a full-stack SaaS platform with a dynamic QR engine (Node.js + PostgreSQL), a React-based analytics dashboard, and a lightweight mobile SDK. Each QR code is unique, campaign-linked, and geo-tagged. Real-time Kafka streams aggregate scan events into dashboards with sub-5-second latency.
Tech Stack
Impact & Results
500K+
QR Codes Generated
5M+
Campaign Scans Tracked
94%
Average Attribution Accuracy
<1 day
SDK Integration Time
50+
Brands Onboarded
<1.2s
Dashboard Load Time
FAQ
Case Study Articles
Work With Us
Xenotix Labs builds world-class adtech & saas products for startups and enterprises. From MVP to scale — we handle the full stack.
Hi! I'm looking to build a mobile app for my startup. Can you help?
Hey! Absolutely, we'd love to help! We specialize in AI, mobile apps, web development & UI/UX. What kind of app are you thinking about?