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33+ custom products in production — 4.8★ Google rating

Custom Software Development Company in Dubai — Bespoke Solutions for Enterprises & Startups

Off-the-shelf software forces your business into someone else's workflow. We build custom software tailored to how your Dubai business actually operates — mobile apps, web platforms, AI systems, internal tools, and SaaS products. 33+ custom products in production, anchored by Cricket Winner (4+ years for Dubai's WinnerMedia Sports).

Get Custom Software EstimateSee full portfolio

33+

Custom products shipped

50+

Brands served

4.8★

Google rating

AED 47k

Starting from

Cricket Winner — live cricket platform built for Dubai's WinnerMedia Sports
Trusted by Dubai-based clients
WinnerMedia Sports·4+ years in production·Millions of GCC users served·DUNS-verified Apple + Google publishing·Free-zone-friendly contracts

When off-the-shelf software fails Dubai businesses

Dubai businesses outgrow off-the-shelf software when their operations have a unique shape. A logistics company in JAFZA needs customs-clearance workflows that Salesforce does not model. A DIFC fintech needs regulatory-reporting flows that no generic CRM handles. A D2C brand with subscription + marketplace + hyperlocal delivery needs e-commerce logic that Shopify cannot express. A healthcare operator needs DHA-compliant patient workflows that no horizontal SaaS was built for. When the software your business needs does not exist as a product you can buy, you build it custom.

Xenotix Labs builds custom software for Dubai enterprises, SMBs, and startups — mobile apps (Flutter, iOS + Android from single codebase), web platforms (Next.js with App Router, SSR, Lighthouse 90+), backend systems (Node.js + PostgreSQL for transactional workloads, MongoDB for document-shaped data), AI/ML systems (chatbots, recommendation engines, computer vision), and internal tools (admin dashboards, CRM, ERP, workflow automation). Every product ships on AWS with infrastructure-as-code, CI/CD pipelines, and production monitoring.

Our anchor proof point is Cricket Winner — a custom live cricket platform built for WinnerMedia Sports (Dubai, UAE) that has been in continuous production for 4+ years, serving millions of users with sub-second score sync, editorial CMS, opinion-trading engine, and sponsored contest engine. Beyond Cricket Winner, we have shipped 33+ custom products across D2C e-commerce (Veda Milk), insurance (ClaimsMitra), legal tech (Legal Owl), food delivery (CampusCrave), real estate (GoldenOak, Go Society), education (Alcedo), and AI automation (Growara). Every pattern is available for Dubai businesses.

X

Written by Xenotix Labs Engineering

Founding Engineering Team — India HQ, UAE delivery

Xenotix Labs is a startup-first software development company headquartered in India. Our engineering team has shipped 33+ production startup products globally — including Cricket Winner (cricketwinner.com), the live cricket platform built for UAE-based WinnerMedia Sports that today serves millions of cricket fans across UAE, India, and the GCC.

Anchor UAE case study

Cricket Winner logo

Cricket Winner — Dubai-built live cricket platform serving millions across the GCC

Built for WinnerMedia Sports (Dubai, UAE) · Live since 2022

Visit cricketwinner.comRead full case study

The challenge

Build a live cricket platform for Dubai-based WinnerMedia Sports — sub-second ball-by-ball score updates during live IPL and T20 World Cup matches, breaking cricket news with editorial workflow, fantasy tips, expert match predictions, an opinion-trading engine where cricket fans place views on match outcomes, and a sponsored leaderboard contest engine. The platform had to scale from launch traffic to live IPL-class match traffic without architectural rewrites, support both light and dark mode for users browsing during day and night cricket matches, ship multilingual capability with English-first content, and hit Lighthouse 90+ on the mobile devices common across the UAE and GCC — heterogeneous Android and iOS hardware spanning premium iPhones in Abu Dhabi, mid-range Samsungs in Sharjah, and budget Android in the wider expat market.

Stack

Flutter mobile (iOS + Android from a single Dart codebase, Riverpod state management, Hermes-tuned cold start, native platform channels for biometric auth and payments), Next.js 14 web with App Router and React Server Components for SEO-indexed match-prediction articles, Node.js backend with MongoDB optimised for high-volume cricket event metadata (deliberately Mongo over Postgres because match events are document-shaped — match info, ball-by-ball deliveries, news articles, expert predictions, leaderboard rankings all benefit from flexible schema), WebSockets for sub-second ball-by-ball score sync during live matches, Kafka for high-throughput trading and news event streams that need replayable ingestion when traffic spikes 100× during popular matches, AWS infrastructure with primary in ap-south-1 (Mumbai) for cost-effectiveness and CloudFront edge nodes in Dubai (DXB) and Riyadh for sub-50ms latency to GCC end users, Figma → production design system shipping dark + light mode in lockstep, internal CMS for the editorial team to publish 10+ articles per day, and a sponsored gifts / contest engine integrated with WhatsApp Business API for fan engagement.

Outcome

Live in production for over 4 years. Has scaled through IPL 2023, IPL 2024, IPL 2025, and is currently sustaining live IPL 2026 + T20 World Cup 2026 traffic with sub-second score sync latency on every ball. Active editorial team publishes 10+ articles per day across match predictions, fantasy tips, cricket news, player analysis, and stats deep-dives. Active leaderboard with hundreds of expert participants per month, ranked by accuracy on match and toss predictions. Sponsored advertising and contest engine running 24/7 with brand integrations from major UAE retailers. Bilingual capability (English-first with Arabic support roadmap). Dark mode and light mode both shipping at production parity. iOS, Android, and Web — all from one engineering team. The same Xenotix engineering team that shipped the original product in 2022 is the same team operating it today in 2026 — a 4-year continuity record with zero architecture rewrites despite traffic scaling roughly 100× from launch to current peak IPL match concurrency.

Key signals

  • Millions of cricket fans served across Dubai, the UAE, India, and the wider GCC
  • Sub-second score sync latency on every ball during live IPL 2026 matches
  • 4+ years continuously in production with zero architecture rewrites
  • Currently active during IPL 2026 and T20 World Cup 2026
  • 10+ original editorial articles published every day
  • Hundreds of monthly leaderboard participants competing on prediction accuracy
  • Bilingual capability (English-first), production dark + light mode
  • iOS + Android + Web all delivered by one Xenotix engineering team
  • Sponsored gifts / contest engine with major UAE retailer integrations
  • 100× traffic scale from launch baseline to current peak match concurrency

Cricket Winner — In production right now

What we built for Dubai's WinnerMedia Sports

These are screenshots of the live Cricket Winner platform serving millions of fans during IPL 2026 and T20 World Cup 2026. Visit cricketwinner.com and you are using Xenotix engineering output right now.

Cricket Winner homepage — light mode — showing live IPL 2026 scores, news headlines, and the daily prediction contest

Homepage — Light mode

Live IPL 2026 scores, breaking news, daily prediction contest, leaderboard rankings

Cricket Winner homepage — dark mode — same product with full dark-mode token system

Homepage — Dark mode

Same product with a full dark-mode token system — both shipping at production parity

Cricket Winner live scorecard — Bangladesh W vs Sri Lanka W T20I — sub-second WebSocket score sync

Live scorecard

Sub-second ball-by-ball score sync via WebSockets — running through every IPL since 2023

Cricket Winner match prediction article — full editorial CMS rendering with related links

Match prediction articles

Editorial CMS publishing 10+ articles daily — Next.js SSR for perfect SEO indexability

Cricket Winner cricket news listing with monthly expert ranking leaderboard

News + Expert leaderboard

Cricket analysis articles + monthly expert prediction leaderboard with hundreds of participants

Open cricketwinner.com →

Sub-services

What we ship inside custom software development company in dubai — bespoke solutions for enterprises & startups

Real engagements, real case studies — not a feature list. Each sub-service is one we have shipped to production.

Custom Mobile Applications

Flutter-based iOS + Android apps tailored to your business workflow. Single codebase, production-grade, Lighthouse 90+ performance.

Use cases: Customer-facing apps, operator apps, internal field-force apps

Shipped on: Cricket Winner, ClaimsMitra, Veda Milk — 50+ mobile apps shipped

Custom Web Platforms

Next.js web applications with SSR, ISR, and App Router. Admin dashboards, customer portals, SaaS products, marketplace frontends.

Use cases: SaaS products, admin portals, marketplace web frontends, landing platforms

Shipped on: Cricket Winner web, GoldenOak real estate, multiple SaaS dashboards

Enterprise Internal Tools

Custom CRM, ERP, workflow automation, and operations dashboards. Replace spreadsheet-driven processes with purpose-built software.

Use cases: Operations automation, sales CRM, inventory management, HR tools

Shipped on: Eazybizzy franchise management, ClaimsMitra survey workflow

AI-Powered Custom Software

Custom AI chatbots, recommendation engines, computer vision, NLP, and automation. OpenAI / TensorFlow / LangChain integration.

Use cases: Customer support automation, smart recommendations, document processing

Shipped on: Growara AI WhatsApp bot, Alcedo AI tutoring, Legal Owl AI legal advisor

Custom API & Integration Development

RESTful APIs, third-party integrations, payment gateway integration, ERP connectors. Connect your systems seamlessly.

Use cases: System integration, payment processing, ERP/CRM connectivity

Shipped on: ClaimsMitra 114+ endpoints, multi-gateway payment integrations

Legacy System Modernisation

Migrate from legacy tech stacks (PHP, jQuery, monolithic Java) to modern architecture (Next.js, Node.js, PostgreSQL, AWS).

Use cases: Enterprises running outdated software, performance bottlenecks, security upgrades

Shipped on: Multiple modernisation engagements across portfolio

Tech stack reasoning

Why we choose specific technologies for each Dubai engagement

We do not have a religious attachment to any single technology. We pick the right tool for the data shape: PostgreSQL for transactional workloads (payments, inventory, orders — ACID compliance is non-negotiable), MongoDB for document-shaped data (CMS content, match events, user profiles — flexible schema saves 2-3 months of migration work), Redis for low-latency lookups (caching, session management, real-time counters), Kafka for high-throughput event streams (live score sync, trading events, audit logs that need replay).

Our default stack for most Dubai engagements: Flutter (mobile), Next.js 14+ with App Router (web), Node.js (backend), PostgreSQL (primary database), Redis (cache), AWS ap-south-1 with Dubai CloudFront edges (infrastructure). This is the same stack Cricket Winner runs on. For DIFC/ADGM-regulated engagements needing UAE data residency, we deploy to AWS Middle East (Bahrain, me-south-1).

Pricing & timeline

How much does custom software development company in dubai — bespoke solutions for enterprises & startups cost?

Published tiers, not opaque quotes. Every range below is one we have shipped engagements at.

SMB Custom Tool

AED 47,000 – 92,000

$12,800 – $25,000

Timeline6-12 weeks
Team2-3 engineers + designer
ScopeSingle-purpose custom tool — admin dashboard, internal workflow, customer portal. Web-only or mobile-only.
Best forSMBs replacing spreadsheets, single-purpose internal tools

Multi-Platform Product

AED 92,000 – 184,000

$25,000 – $50,000

Timeline3-6 months
TeamFull pod (4-5)
ScopeMobile app + web platform + admin + backend API. Multi-role, payments, analytics.
Best forStartups, SMBs digitising operations, customer-facing products

Enterprise System

AED 184,000 – 367,000

$50,000 – $100,000

Timeline5-9 months
TeamFull pod (6+)
ScopeMulti-app ecosystem, microservices, real-time features, third-party integrations, compliance audit trails.
Best forEnterprises, regulated industries, multi-stakeholder systems

Enterprise Platform (Ongoing)

AED 367,000+

$100,000+

Timeline9+ months (rolling)
TeamFull pod (7+) + SRE
ScopeDedicated engineering pod, multi-product, SOC 2-aligned, SRE rotation, rolling retainer.
Best forSeries-B+ companies, conglomerates, long-term technology partnerships

Pricing varies with scope, integrations, and compliance needs. Every engagement starts with a fixed-scope written estimate after a 2-week paid discovery — never an open hourly meter.

UAE free-zone landscape

Free-zone-friendly contracts across the UAE

We contract with UAE entities across all major free zones. Templates pre-vetted for compliance.

DMCC (Dubai Multi Commodities Centre)

Dubai (Jumeirah Lakes Towers)

100% foreign ownership, 0% corporate tax (until 2024 — now 9% above AED 375k profit), best for trading, commodities, crypto-licensed businesses, and tech companies serving GCC and Africa.

Typical clients we serve here

Crypto exchanges, commodity trading SaaS, GCC-focused tech startups

DIFC (Dubai International Financial Centre)

Dubai (Sheikh Zayed Road)

Independent legal jurisdiction based on English common law. Mandatory for fintech, banking, asset management. DFSA-regulated. Best for fintech apps, neobanks, payment processors.

Typical clients we serve here

Fintech apps, neobank MVPs, payment infrastructure, regulated financial software

JAFZA (Jebel Ali Free Zone)

Dubai (Jebel Ali Port)

Largest free zone in the UAE. Best for logistics, supply-chain, manufacturing, and e-commerce companies needing physical fulfilment infrastructure adjacent to Jebel Ali Port.

Typical clients we serve here

Logistics SaaS, e-commerce backends, supply-chain platforms, B2B marketplaces

ADGM (Abu Dhabi Global Market)

Abu Dhabi (Al Maryah Island)

Independent jurisdiction with English common law, like DIFC. ADGM-regulated. Best for Abu Dhabi-anchored fintech, healthtech (Department of Health Abu Dhabi), and government-tech engagements.

Typical clients we serve here

Abu Dhabi-anchored fintechs, GovTech contractors, healthtech startups

Sharjah Media City (Shams)

Sharjah

Cost-effective free zone for media, content, and tech SMBs. Cheaper than Dubai equivalents. Best for content platforms, edtech startups, and bootstrapped tech companies.

Typical clients we serve here

Content platforms, edtech, bootstrapped SaaS, indie tech founders

Mainland (Department of Economic Development)

Anywhere across the UAE

Required if you want to invoice UAE government entities, sell physical retail to UAE residents, or have unrestricted access to the UAE market. Allows 100% foreign ownership since 2021.

Typical clients we serve here

B2C retail platforms, government-tech vendors, physical-services platforms

Real case studies

Production case studies — not deck pages

Each custom software development company in dubai — bespoke solutions for enterprises & startups engagement below is live, in production, and serving real users today.

Cricket Winner — Dubai-built live cricket platform serving millions across the GCC

Problem

Build a live cricket platform for Dubai-based WinnerMedia Sports — sub-second ball-by-ball score updates during live IPL and T20 World Cup matches, breaking cricket news with editorial workflow, fantasy tips, expert match predictions, an opinion-trading engine where cricket fans place views on match outcomes, and a sponsored leaderboard contest engine. The platform had to scale from launch traffic to live IPL-class match traffic without architectural rewrites, support both light and dark mode for users browsing during day and night cricket matches, ship multilingual capability with English-first content, and hit Lighthouse 90+ on the mobile devices common across the UAE and GCC — heterogeneous Android and iOS hardware spanning premium iPhones in Abu Dhabi, mid-range Samsungs in Sharjah, and budget Android in the wider expat market.

Stack

Flutter mobile (iOS + Android from a single Dart codebase, Riverpod state management, Hermes-tuned cold start, native platform channels for biometric auth and payments), Next.js 14 web with App Router and React Server Components for SEO-indexed match-prediction articles, Node.js backend with MongoDB optimised for high-volume cricket event metadata (deliberately Mongo over Postgres because match events are document-shaped — match info, ball-by-ball deliveries, news articles, expert predictions, leaderboard rankings all benefit from flexible schema), WebSockets for sub-second ball-by-ball score sync during live matches, Kafka for high-throughput trading and news event streams that need replayable ingestion when traffic spikes 100× during popular matches, AWS infrastructure with primary in ap-south-1 (Mumbai) for cost-effectiveness and CloudFront edge nodes in Dubai (DXB) and Riyadh for sub-50ms latency to GCC end users, Figma → production design system shipping dark + light mode in lockstep, internal CMS for the editorial team to publish 10+ articles per day, and a sponsored gifts / contest engine integrated with WhatsApp Business API for fan engagement.

Outcome

Live in production for over 4 years. Has scaled through IPL 2023, IPL 2024, IPL 2025, and is currently sustaining live IPL 2026 + T20 World Cup 2026 traffic with sub-second score sync latency on every ball. Active editorial team publishes 10+ articles per day across match predictions, fantasy tips, cricket news, player analysis, and stats deep-dives. Active leaderboard with hundreds of expert participants per month, ranked by accuracy on match and toss predictions. Sponsored advertising and contest engine running 24/7 with brand integrations from major UAE retailers. Bilingual capability (English-first with Arabic support roadmap). Dark mode and light mode both shipping at production parity. iOS, Android, and Web — all from one engineering team. The same Xenotix engineering team that shipped the original product in 2022 is the same team operating it today in 2026 — a 4-year continuity record with zero architecture rewrites despite traffic scaling roughly 100× from launch to current peak IPL match concurrency.

Read case study

ClaimsMitra — enterprise custom software for insurance operations

Problem

Custom insurance survey platform replacing manual spreadsheet workflows. 114+ REST endpoints, multi-role permissions, real-time status tracking, document management.

Stack

Flutter, Next.js, Node.js + MySQL, WebSockets, RabbitMQ + cron

Outcome

4.8★ rating, active enterprise deployment with complete workflow automation.

Read case study

Legal Owl — AI-powered custom platform with 7 user personas

Problem

Legal consultation platform with 7 distinct user roles, AI-powered case analysis, document generation, appointment scheduling.

Stack

Flutter, Next.js, Node.js + MongoDB, OpenAI

Outcome

Live multi-persona platform with AI legal assistant.

Why founders pick Xenotix

Why Xenotix Labs for custom software development company in dubai — bespoke solutions for enterprises & startups

33+ custom products in production

Not templates — fully custom software built for specific business needs.

Full-stack ownership

Design → development → deployment → maintenance. One team, no handoffs.

Cricket Winner: 4+ years of custom software for Dubai

Proves long-term reliability, not just initial delivery.

Industry-specific expertise

FinTech, e-commerce, healthcare, logistics, real estate, legal — pattern coverage across verticals.

Transparent AED pricing

Fixed-scope estimates, no hourly metering surprises, free-zone-friendly contracts.

FAQ

Questions UAE founders ask in scoping calls

How much does custom software development cost in Dubai?

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SMB custom tool: AED 47,000-92,000. Multi-platform product: AED 92,000-184,000. Enterprise system: AED 184,000-367,000. Enterprise platform (ongoing): AED 367,000+. We provide fixed-scope estimates after a scoping call or paid discovery sprint.

How long does custom software development take?

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SMB tool: 6-12 weeks. Multi-platform product: 3-6 months. Enterprise system: 5-9 months. Enterprise platform: 9+ months. Timeline depends on scope complexity, integrations, and compliance requirements.

Should I build custom or buy off-the-shelf?

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Buy off-the-shelf when your workflow matches the product. Build custom when: your operations have unique logic no product handles, you need integrations the product does not support, you need control over the roadmap, or the product's pricing at your scale exceeds the cost of building custom.

Do you provide ongoing maintenance?

+
Yes — all engagements include 30-day post-launch support. Ongoing maintenance available as monthly retainers (AED 5,000-25,000/month depending on system complexity). Same engineering team, no handoff to junior support.

Can you work with our existing tech stack?

+
Yes — we integrate with existing systems. Most common: connecting to existing ERPs (SAP, Oracle), CRMs (Salesforce, HubSpot), payment gateways (Telr, PayTabs, Stripe), and internal databases.

Related guides & solutions

Ready to ship your UAE product?

Same engineering team that has run Cricket Winner for 4+ years. AED-first pricing. Free-zone-friendly contracts. Book a 30-minute scoping call.

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