A sports app is judged in the ten minutes when everyone opens it at once
Most apps see steady traffic. A sports app sees almost nothing for hours and then its whole audience in the same minute — at the toss, at a wicket, in the last over. An app that is quick on a quiet Tuesday and frozen during the final has failed at the only moment that counts. That is the problem we design for first, before screens and features.
We have run that problem in production since 2022. Cricket Winner, built for Dubai's WinnerMedia Sports, sends ball-by-ball scores to fans across India, the UAE and the GCC in under a second, with fantasy tools and AI match predictions alongside. It runs on Redis pub/sub and WebSockets, so the server pushes each ball to every open app instead of every phone asking for it, and on AWS infrastructure that grows with the crowd.
The same foundation carries every other sports product: fantasy leagues whose leaderboards move with the match, prediction games where calls must lock before the bowler runs in, fan engagement apps for teams and leagues, and the registration, fixture and scoring tools that clubs and academies run on. We are building one of these now — CallIt, a free-to-play social game for live cricket.
Sport also comes with law. India banned real-money online games in 2025, so every fantasy and prediction product we build is free-to-play: points, leaderboards and sponsor rewards, with no entry fees or cash prizes. We settle the reward model in the first call, then give a fixed quote for the build.
